Launch of the Kurko tentacle in 2011, commissioned by Activeark.
Sinebrychoff launched its revamped Long drink quite spectacularly, creating not only the logo and label of the product but also the unique physical shape of the bottle. The aim was to highlight this by doing a print media campaign with a bottle of the same for the human figure.
The implementation of the project started from the idea that the male person would turn into a bottle like a sketch. All intermediate stages should evolve in stages, while maintaining a coherent and cartoon-like appearance.
The end product was a cartoon-like “sketch” of this human-bottle metamorphosis.
The campaign was widely quoted in various media and helped Sinebrychoff enter the growing Long Drink market with a unique approach.