Projektikuvaus : Sinebrychoff

graafinen suunnittelu

Kurko-lonkeron lanseeraus vuonna 2011, toimeksiantaja Activeark.

Sinebrychoff lanseerasi uudistetun Long drink -juomansa varsin näyttävästi, luomalla ei vain tuotteen logon ja etiketin mutta myös muotoilemalla pullon fyysisen muodon uniikiksi. Asiaa haluttiin korostaa tekemällä printtimediaan kampanja, jossa pullo samaistutteisiin ihmisfiguuriin.

Projektin toteutus lähti ideasta, jossa mieshenkilö muuttuisi luonnostelunomaisesti pulloksi. Kaikki välivaiheet tulisi kehittyä vaiheittain, silti säilyttäen koherentin ja piirrosmaisen ulkoasun.

Lopputuotteena syntyi sarjakuvanomainen ”luonnos” tästä ihmisen ja pullon metamorfoosista.

Kampanja noteerattiin laajasti eri medioissa ja se auttoi Sinebrychoffin tulemaan kasvaville Long drink -markkinoille uniikilla lähestymistavalla.

TILAUKSEN ERITTELY

Yhden sivun illustraatio

1kk

+2000€

www.sinebrychoff.fi

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